What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. In the digital advertising industry, cookies are essential for delivering relevant ads and measuring campaign performance.
How ADBIX.NET Uses Cookies
We use cookies on our platform and through our ad tags across our publisher network for several important reasons:
- Frequency Capping: To ensure that users do not see the same advertisement repeatedly, which improves user experience and advertiser ROI.
- Ad Targeting & Retargeting: To deliver advertisements that are highly relevant to the user's interests based on their previous browsing behavior.
- Fraud Prevention: Cookies help our anti-fraud systems identify and block invalid traffic (IVT), botnets, and malicious activity.
- Analytics & Reporting: To measure how many times an ad was viewed (impressions), clicked, and if it led to a successful conversion.
Third-Party Cookies
Because ADBIX.NET operates as a programmatic ad exchange, third-party Demand Side Platforms (DSPs) and advertisers may also place cookies on users' browsers through our ad tags. These third parties use cookies to evaluate ad performance and serve targeted ads. We require all our partners to comply with global privacy laws, but we do not have direct control over their specific cookies.
Managing Your Cookie Preferences
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in your web browser controls. Most browsers allow you to block all cookies, accept only certain cookies, or delete cookies when you close your browser. Please note that if you choose to reject cookies, some features of our website and ad serving technology may not function properly.